Incentives are part of a $100+ billion industry, nearly half of which are made up of non-cash incentive programs. However, the days of only offering company golf outings are long gone. Employees, channel partners, and customers enjoy being rewarded for their hard work with fun, unique adventures. As a result, bigger and better experiential incentive programs are popping up left and right, as participants express a greater want for hands on experiences in the indigenous cultures of the destinations they visit.
Singapore is the latest to see the enormous value in cultural experience-based incentive programs. The Singapore Tourism Board, Singapore Airlines and the management of Changi Airport Singapore just announced a new program called “The In Singapore Incentives & Rewards” program, also known simply as INSPIRE.
As a whole, INSPIRE is able to offer attractive group travel packages that include everything from airfare to hotel to unique adventures. There are currently 12 exceptional experiences that have been curated from a “Makan Makan” (Let’s Eat) food tour to a “The Way We Live” public housing tour. Each option offers a peek into the Singaporean way of life that your guests may not get a chance to see otherwise.
New Destinations That Create Desire
As the industry begins to explode, budgets for incentive travel are increasing and companies are taking notice of the huge benefits of experiential programs, including increased ROI and brand loyalty. Singapore is certainly on our list for future programs.